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Half of UK shoppers worried about household grocery bills rising as inflation hits 30 year high
7 in 10 are already seeing an increase to their typical household grocery bill according to a new Ipsos poll.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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Keir Starmer leads Boris Johnson on ‘most capable PM’ by 13 points
First time a Labour leader has led on this measure since Gordon Brown led David Cameron in 2008
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.