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Yes Prime Minister, questionnaire design matters
An Ipsos poll asking the same series of questions asked in the BBC comedy series Yes Prime Minister, series 1, episode 2, "The Ministerial Broadcast" as posed by Sir Humphrey Appleby to Bernard Woolley
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Putting the 'Social' Back Into Social Media Advertising
Brands have focused on beating the skip, or scroll. But with marketers projected to allocate 70% of media budgets to digital by 2024, social ads increasingly need to do more to build brands in the longer-term.
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Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes
Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.
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Why Nostalgia Is So 'Fetch' Right Now
In volume 3 of the Ipsos and Effie Dynamic Effectiveness series, we explore why nostalgia is a powerful tool and the ways in which brands can use it effectively.
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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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NHS Staff top Santa’s ‘nice list’ for fourth year in a row
Ipsos polled the British public on whom they think deserves to be on Santa's 'Nice' List and 'Naughty' List!