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Improvement seen in research-based pharma industry reputation
Research by Ipsos commissioned by the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) shows an improvement in research-based pharmaceutical industry reputation, with people valuing pharma innovation and the benefits it brings to society.
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Making sense of NFTs
NFTs (non-fungible tokens) have recently gained notoriety as an accessible way to buy and sell digital art.
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Five things I learnt at WAPOR
Andrew Cleary, Director of International Research Methods at Ipsos, reflects on a successful WAPOR conference
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One in seven Britons expect to live to be 100 years old, down by a third since 2019
With the Longevity Forum, we look at British attitudes towards ageing as well as expectations for living longer and curing diseases
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The Unrealised Potential of Digital Therapeutics in the UK
A recent Ipsos survey found that 50% of UK adults had, either now or in the past, used some form of health technology. By contrast, only 7% said the same about a tool that could be considered a digital therapeutic (DTx).
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Ahead of COP27, Britons want subsidies on environmentally friendly tech while few want higher taxes on non-renewable energy sources
Brits are most supportive of government subsidies for environmental technology, changing product pricing and incentives for green products/services to reduce climate change in a global Ipsos survey ahead of COP27.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Welcome to the Metaverse
The metaverse: what it is now, what it will become and how you can be a part of it.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Opinion split as to whether government spending on defence and the Armed Forces should be increased, decreased or stay the same
New polling by Ipsos shows British opinion is split as to whether or not more money should be spent on defence and the Armed Forces.