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Britons concerned about climate change, but cost of living is a barrier to action
Three quarters of Britons support making it easier to travel by public transport to reduce the use of cars, while just 3 in 10 support making it more expensive to drive - new Ipsos polling.
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Willingness to Pay: What you need to know when calculating feature willingness to pay
In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
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Brits want to fight climate change, but a third of consumers unaware of how to make homes greener
New research from Mitsubishi Electric and Ipsos reveals consumers want to support the environment, and there is growing consumer appetite for heat pump technology. It also finds a fundamental lack of understanding around energy efficiency, and underlines the need for the government to prioritise Net Zero awareness.
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Six in ten people in England would keep the Green Belt as it is
Retaining the Green Belt should come before meeting housing needs according to a new Ipsos survey for The Economist, but sentiment is based on wildly inaccurate perceptions of the extent to which England has been built on.
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Oncology: the disease, dynamics & challenges of market research
The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.
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Public importance of climate change and the environment doubles to become the joint-third biggest issue facing the country
The August 2023 Ipsos Issues Index reveals a sharp rise in concern about climate change and the environment
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The public call for immediate climate adaptation action that prioritises vulnerable and at risk communities
Public view on climate impacts and adaptation.
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International graduates have positive experiences of GP training, but face challenges that domestic students do not
Ipsos research for NHS England provides evidence that will help inform the development of initiatives to support and retain the International Medical Graduate GP workforce in England.
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ESG Council Report 2023
Established in 2023, the Ipsos ESG Council brings together senior level executives with responsibility for sustainability and the development of ESG best practice from some of the most respected corporations in the world.
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The Future of ESG?
In light of a recent backlash against ESG investing, we take a critical look at the ESG framework and explore its future relevance for CSOs and organisations.