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Driving to the Future: Trends in the Automotive Industry
This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.
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Drinking to the Future - Trends in the Spirits Industry
This piece of work looks at:
- The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly.
- Key trends that are shaping the spirits industry around innovation, premiumisation and marketing, including social media.
- Potential challenges: prospect of increased regulation in key markets, potential law involving minimum cost of 45p per unit in England and Wales. -
Connected Health - Trends in the Mobile Health Industry
This presentation looks at key trends that are shaping the mobile health industry; how mobile health can help tackle some of the current challenges faced by the healthcare industry; and implications and opportunities for businesses and public organisations.
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STV Commissions Ipsos to Provide Opinion Polls on Independence Referendum
STV is partnering with independent research company Ipsos Scotland to provide STV News with a series of six opinion polls charting the views of Scottish voters in the run up to, and beyond, the independence referendum in September 2014.
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Profile Matters: The World's Top Cities
The most striking finding from the Ipsos Top Cities research is that there are a handful of “superbrand” cities.
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Housing at highest level of voter concern in 5 years
Ben Marshall blogs for Shelter confirming how concerned people in England are about housing.
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Student satisfaction at a nine-year high
Satisfaction rates among students at higher education institutions and further education colleges is high according to the latest National Student Survey conducted by Ipsos for the HEFCE.
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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them. -
Uniting the City States of Radio
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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A right royal upbringing
Despite Kate and William’s hopes for some sense of normalcy seven in ten Britons believe it is impossible for children of royalty to have a normal upbringing.