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Think BR: Don't twist the numbers
Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill in Brand Republic.
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The search for white space
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.
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Ipsos presented at the Science Communication Conference 2012
Sarah Castell and Jayesh Navin Shah presented at the British Science Association's 2012 Science Communication Conference.
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The low turnout in mayoral referendum
Ben Page, Chief Executive of Ipsos, looks at the reasons behind the low turnouts that occur in local elections.
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Is there a problem with charities bidding for government grants and contracts?
Big Society blog: Sally Panayiotou, head of charities research, looks at our latest National Survey of Charities and Social Enterprises (NSCSE) survey data.
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Female entrepreneurs online research
In March 2012, Ipsos conducted research into the experiences and attitudes of self-employed women with a specific focus on how and why they decided to start their own business.
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Being uncomfortable with social media
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland in Brand Republic.
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Britons are more proud of their history, NHS and army than the Royal Family
An Ipsos poll for Channel 4 looks at what makes people proud to be British and what our favourite food and drink is.
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Will your innovation sink or swim?
Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.
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Thinking Reputation - February 2012
The latest news, views and updates on our latest research findings from the Ipsos Reputation Centre.