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Almost 9 in 10 say Britain needs a fresh team of leaders
The latest Ipsos Political Monitor has found almost 9 in 10 say Britain needs a fresh team of leaders.
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Understanding experiences of minority beliefs
Qualitative research for Ofcom looks at experiences of minority beliefs on online communication platforms.
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Half of Scots expect positive energy security impacts from new North Sea oil and gas drilling licences
Scottish public support for improving the energy efficiency of homes and businesses and investing in renewables is higher than it is in Great Britain as a whole, according to new Ipsos polling in Scotland.
Custom Panels
Robust online proprietary panels for longitudinal research at scale.
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British public say roads and public buildings are priorities for infrastructure investment
New Ipsos polling explores public attitudes to Britain’s infrastructure in general and who is considered to blame for recent school closures due to RAAC concerns.
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Perceptions of businesses’ focus on economic challenges vs climate change
A new Ipsos survey commissioned by Mars reveals how the public views the balance business needs to strike between addressing economic challenges and tackling climate change.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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Dissatisfaction with government on immigration at highest level since 2015
Two-thirds of the public are dissatisfied with the way the Government is dealing with immigration, according to the Immigration Attitudes Tracker from Ipsos and British Future.
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What does the NHS Adult Inpatient Survey tell us about patient experiences, in the context of increased waiting times?
Molly Dawson looks at results from the 2022 Adult Inpatient Survey, coordinated by Ipsos on behalf of the Care Quality Commission. The data tells us that overall experience remains generally positive but is deteriorating across several areas, in particular waiting times, and there continues to be stark differences in experiences between patient groups…