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Keeping the Future Sweet - Trends in the Chocolate Industry
Our deck looks at the key trends that are shaping the chocolate industry , highlighting areas where we could apply our expertise around communications and innovation.
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Every day is whisky day
Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers.
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Of mascara and make-believe
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.
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House prices: what do the public think will happen next?
Financial Statement Blog: Ben Marshall blogs on what our research for Halifax tells us about how good the public are at predicting house price movements.
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Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
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Want to know more about tablet users?
The tablet market is niche but growing, 1 in 10 consumers now own a tablet in the UK. With the Ipsos Tablet Panel we can help you understand how these owners are consuming content, and easily recruit them for other engaging research projects.
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Halifax Housing Market Confidence Tracker
Public continues to expect house prices and private rents to increase in the next 12 months according to the October Housing Market Consumer Confidence survey by Ipsos for the Halifax.
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`No Mr Bond... I expect you to buy'
Joe Marshall, head of Ipsos InnoQuest writes in Marketing that product placement is a win for new product launches and for James Bond.
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New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
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What do you Consume for Breakfast?
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.