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Energy consumers and energy companies: a broken relationship?
This presentation explored consumer views of the energy companies, and energy efficiency schemes, and what can be done to build trust.
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Live Test - optimising digital campaigns
Optimise your digital campaign prior to launch.
Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign. -
Minimum pricing and underage drinkers
Carolyn Black of Ipsos Scotland explores the potential impact of alcohol minimum pricing on underage drinkers.
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Ipsos InnoQuest Asks "What's Your Archetype IQ?"
To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.
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Are we gambling with the truth?
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
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Review of postal users' needs
New research from Ipsos for Ofcom shows that people are still emotionally attached to the post, even though we are using postal services less and less at home and in small businesses.
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The Imperatives for Customer Loyalty 2012
For the fourth year running, The Logic Group has partnered with Ipsos to conduct consumer research with the Great British public to understand the key drivers behind, and manifesting behaviours of, customer loyalty in 2012.
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Breakfast Radio: The most important media of the day?
Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.