Live Test - optimising digital campaigns

Optimise your digital campaign prior to launch. Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign. Whether you want to: - optimise prior to launch - learn about how to evolve it in-market Live Test uniquely leverages the real context of intended media sites and provides insight into the synergies of your creative quality and your media buy, measured in a reliable and objective manner.