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The value of accurate forecasting
An interesting approach to how improving company attitudes towards volume forecasting can make a contribution to the bottom line.
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A complete dissolution of confidence: how it's not just Britain's banks that are no longer considered trustworthy
Now it is not just bankers that the public mistrust: Chris O'Brien of Ipsos Loyalty on how the influential are viewed with suspicion by the public.
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Consumer attitudes towards Christmas ads
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole in Brand Republic.
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Supporting Young Adults: Understanding the Lives of Young Kidney Care Patients
Ipsos conducted an ethnographic study for NHS Kidney Care to understand the world surrounding a young adult with kidney disease, to learn about and see the types of challenges they face in everyday life as a consequence of having a long-term condition.
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Making Christmas payments easier?
A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.
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Generation rent still want to buy
Our polls show that the reality of the downturn is biting, but `Generation rent' still want to buy their homes says Ben Marshall on the Shelter blog.
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Mitt's marketing strategy could lose you the brand race
Obama revolutionised marketing in his electoral campaign by using big data and targeted marketing, how can brands learn from this?
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Public at `tipping point' on attitude towards cuts poll shows
People's attitudes towards cuts to public spending and reduced living standards may be reaching a `tipping point' with high concerns about the future effect on themselves and their family, an RSA commissioned survey suggests.
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Keeping the Future Sweet - Trends in the Chocolate Industry
Our deck looks at the key trends that are shaping the chocolate industry , highlighting areas where we could apply our expertise around communications and innovation.
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Every day is whisky day
Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers.