State Pension reforms: tracking changes in people's awareness and understanding

The Department for Work and Pensions commissioned Ipsos to undertake survey research tracking awareness and understanding of changes to the State Pension system. The research explores in particular awareness of the new State Pension, understanding of the mechanics of the changes and the personal implications, and recall of DWP communications activity around these changes. A series of tracking surveys was undertaken between July 2014 and April 2016. The research found that awareness of changes to the State Pension had increased across all age groups, from 36% in July 2014 to 51% in April 2016.

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Technical details

Across all waves of research, all interviews have taken place face-to-face, in-home, using Ipsos's Capibus omnibus survey. Data for each wave are weighted to be representative of the population profile of adults in work, which ensures comparability between waves.

• Technical details (July 2014 survey) In total, 2,212 GB adults aged 22+ were interviewed, between 4 to 24 July 2014.
• Technical details (June 2015 survey) In total, 1,944 GB adults aged 22+ were interviewed, between 5 to 10 June 2015.
• Technical details (October 2015 survey) In total, 2,042 GB adults aged 22+ were interviewed between 16 October to 10 November 2015.
• Technical details (January 2016 survey) In total, 1,832 GB adults aged 22+ were interviewed between 8 to 14 January 2016.
• Technical details (April 2016 survey) In total, 1,838 GB adults aged 22+ were interviewed between 15 to 29 April 2016.