Tax Advantage Share Schemes (TASS)

Ipsos was commissioned by Her Majesty's Revenue and Customs (HMRC) to undertake qualitative research with 80 businesses and 5 intermediaries to understand what motivates and prevents employers and employees from taking up TASS; to understand how the schemes are communicated and whether this impacts awareness and understanding of TASS amongst employers and employees.

In addition, the research explored the process of administering the schemes on behalf of employers and employees and considered how this process might be eased.