Qualitative


Qualitative Publication

Join the Gaming IP Gold Rush!

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
Data Security Publication

Cyber Security Breaches Survey 2022

Ipsos was commissioned by the Department for Digital, Culture, Media and Sport (DCMS) to carry out the latest Cyber Security Breaches Survey, aligning with the National Cyber Strategy.
Policymaking Publication

Ipsos' Qualitative Research and Engagement Centre - One year on

One year ago, we launched the Qualitative Research and Engagement Centre (QREC).
Coronavirus Publication

NHS Test and Trace Public Advisory Group

The Public Advisory Group brought together people from different backgrounds to inform new policies to help England come out of the COVID-19 pandemic.
Politics Publication

New Ipsos research offers insight into the dynamic opinions of Yorkshire Red Wall voters

A summary report of qualitative findings for UK in a Changing Europe from interviews with "Red Wall" voters in Yorkshire.
Employment Publication

Qualitative Research for The Prince’s Trust Group on the Future of Work

Ipsos has conducted qualitative research with young people in five countries to inform the global report Generation Stand Up, Start Up: The Prince’s Trust Group Report on the Future of Work
Consumers Publication

Let’s talk about risk (and insurance!)

Are we witnessing a change in insurance needs due to COVID?
Race Survey

New Ipsos report on Public Perceptions of Systemic Racism in the UK

Ipsos are pleased to launch an important new report looking into British opinions on systemic racism in the UK.
Qualitative Publication

Deliberative Engagement Best Practice Guide

Ipsos has been at the forefront of the delivery of deliberative engagement studies in the UK, and we are keen to share with you what we have learnt.