Social Media


Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Social Media Events replay

Social and Search Intelligence

In a world where over 80% of the population is active on social media, tapping into this vast reservoir of data is crucial. However, with 80% of this data being unstructured, the advent of AI offers a revolutionary way to transform this information into actionable business insights.
Advertising Publication

Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.