Social Media

Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.

New research from Ipsos, in partnership with JOE media, suggests that social media is now the dominant source of information about current events for younger Britons aged 16-34.

Seven in ten (69%) support age verification checks on platforms that may host harmful content. However, just 19% say they would be willing to submit proof of age for dating apps, lowering to 14% for pornography websites.

New polling from Ipsos in the UK, in partnership with JOE Media, suggests one in three (36%) 16-34 year olds in Britain feel lonely at least once a week, despite three quarters (75%) saying they have ‘many’ friends.

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

In weeks following launch of Netflix hit Adolescence, Ipsos UK found no change in average use of most popular online safety apps. The UK’s official source for Online Audience Measurement, Ipsos iris, measured usage of YouTube Kids, Microsoft Family Safety and Google Family Link pre & post March 13.

Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.

New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.

Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.