Social and Search Intelligence

In a world where over 80% of the population is active on social media, tapping into this vast reservoir of data is crucial. However, with 80% of this data being unstructured, the advent of AI offers a revolutionary way to transform this information into actionable business insights.

In this insightful webinar we'll provide you with effective strategies to harness the power of social and search intelligence for commercial growth.

Ipsos' Thierry Lalande, CEO Ipsos Synthesio, and Pavel Lededev, Associate Synthesio Director, were joined by Nanno Palte, Puratos Group Marketing Intelligence Manager, to bring to life how AI is impacting Puratos' product innovations. Enabling them to understand consumer desires more deeply, and cut through the noise by better serving consumer needs.

Social media is the heartbeat of emerging trends, while search data uncovers how these trends influence consumer behaviour and habits. Together, they offer a comprehensive view, allowing you to deeply understand and meet your customers' needs.