Thinking Reputation - February 2014

Welcome to Thinking Reputation – including news, views and updates on our latest research findings, from Ipsos’s Reputation Centre.

In this edition:

• Sara Sizer, Senior Director of Corporate and Government Affairs at Mondelez International in Europe, talks to Milorad Ajder, Managing Director about the challenges of reputation management when an organisation is in transition.
• There is little doubt that the concept of enlightened selfinterest is gathering pace and support in the corporate environment. Matt Cavill explores the issues companies face when seeking to balance sustainable business practice with overall corporate strategy.
• Strong reputations are built on strong relationships. Milorad Ajder reflects on how Deutsche Bahn managed to make a real connection with one of its customers.
• Companies seem to be increasingly sandwiched between a hostile media and cynical consumers. Helen Lamb asks the question; how do companies regain trust?
• Findings from our global reputation study on the pharmaceutical sector.