Too divisive to lead Britain? The British public share concerns – and positives – of Nigel Farage becoming Prime Minister

A recent poll from Ipsos UK for the Telegraph has shed light on the public's perception of Reform UK leader Nigel Farage and the pros and cons of him becoming Prime Minister. The poll, conducted between March 21st and 26th, 2025, surveyed 1,072 British adults aged 18 and over.

Overall, the poll found that nearly three in ten (28%) believe Farage would do a good job as Prime Minister, compared with 43% who say he would do a bad job (-15). His net score comparable to ratings for current Prime Minister Keir Starmer (27% good job, 47% bad job, net -20), and significantly higher than ratings for Leader of the Opposition Kemi Badenoch (18% good job, 40% bad job, net -22).

Positives and negatives of a hypothetical Farage premiership: The public were asked what the main positives and negatives would be if Nigel Farage became Prime Minister.

• Immigration control seen as top positive: The poll found that a quarter (25%) of Britons believe that the most significant positive aspect of a Nigel Farage premiership would be his ability to get immigration under control. This is followed by a perception that he represents traditional British values (21%), is in touch with what real people think, and represents real change (17% each).

• Divisiveness a major concern: Conversely, the most frequently cited negative aspect of a potential Farage government is the fear he would make the country more divided (37%). This is followed closely by a perception that he is too close to US President Donald Trump (35%) and a view that there is not enough top talent within Reform UK to form a competent government (32%). For more of Ipsos' best insights on the US, CEO Ben Page is writing a monthly dispatch titled Know the new America. 

Commenting on the findings, Keiran Pedley, Director of UK Politics at Ipsos, said:

This poll highlights the enduring nature of Nigel Farage's appeal to a certain segment of the electorate, particularly those concerned about immigration. However, our research underlines the significant hurdle he faces in broadening his appeal beyond his core base. The perception of Farage as a divisive figure persists, with a significant proportion of the electorate expressing concerns that Britain would become more divided under his leadership, as well as his perceived closeness with US President Donald Trump. Recent Reform UK infighting appears to have cut through to the public somewhat, with doubts about the party’s ability to form a competent government coming in third.

Technical note: 

• Ipsos interviewed a representative sample of 1,072 adults aged 18+ across Great Britain. Polling was conducted online between the 21st and 26th March 2025.  
• Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.
• For more insights on US politics, read CEO Ben Page's monthly dispatch Know the new America.