Data released on first day of the 2020 CBI Annual Conference suggests majority of firms see response to COVID-19 as an opportunity to build back better
New survey findings by Ipsos show that Britons have concerns about job security - but remain confident about their organisations management of the COVID-19 pandemic.
Welcome to the latest edition from the Ipsos Reputation Council. Our fourteenth sitting involves 150 senior communicators in 19 countries – making this a truly international view. In this report, our Council members explore the newest thinking and practice in corporate reputation management and tell us how they are responding to a changing communications landscape.
As cases of the coronavirus (COVID-19) continue to spread across the UK and around the world, Ipsos is focused on ensuring the safety of its people, clients and suppliers, whilst maintaining business continuity during this challenging time.
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
New research from the Ipsos Global Reputation Centre asked business leaders, consumers, Members of Parliament, and journalists for their views on corporate activism – examining the potential risks and benefits of taking a corporate stance, how organisations can determine which issues they speak on, and how to communicate their views when they do.
