Election


Election Survey

How Britain voted in the 2024 election

As we have done for every general election since 1979, Ipsos has produced estimates of how the voters voted in the 2024 general election.
Election Survey

Public prioritise fixing the NHS most of Keir Starmer’s 5 key missions for government

New polling from Ipsos released following the King's Speech after the 2024 General Election.
Election Survey

Voters split on future leader of the Conservative Party and reasons for election defeat

Poor delivery on the NHS and scandals involving the Party are the top reasons why Conservatives lost the 2024 election according to new Ipsos polling.
Election Survey

What is an Exit Poll and how does it work?

How does the Ipsos Exit Poll work? Mike Clemence reveals how the data behind the Ipsos Exit Poll, provided to BBC, ITV and Sky to reveal at 10pm on General Election Night, is gathered and calculated to determine the likely result of the election
Politics Survey

As many Britons think Keir Starmer doing a good job as Prime Minister now as Boris Johnson during vaccine rollout

An Ipsos poll taken after Labour's first week in office after the election, indicates that there are increasing signs of the new Prime Minister enjoying something of a honeymoon period during his first few days in office.
Election Survey

Evidence of Starmer honeymoon as Labour voters give their expectations

The final Ipsos General Election 2024 campaign tracker show that Britons are net positive towards Keir Starmer.
Election Survey

Another successful UK Exit Poll for Ipsos

Ipsos conducted a successful 2024 General Election Exit Poll for the BBC, ITV and Sky News.
Election Survey

Larry the cat has higher favourability rankings than either Rishi Sunak or Keir Starmer

New polling from Ipsos has found that 44% of Britons have a favourable opinion of Chief Mouser to the Cabinet Office Larry the cat.
Election Survey

Labour holds 18 point lead over the Conservatives in final Ipsos election poll

Labour maintains a strong lead over the Conservatives according to the final Ipsos opinion poll of the 2024 General Election.