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Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.

Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.

Tim Denison of Ipsos Retail Performance takes us on a tour of the history of Black Friday, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.

This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.

A selection of research and thinking from Ipsos teams around the world.

A selection of research and thinking from Ipsos teams around the world.

Originally used as a method to understand tribes or cultures in distant lands, today ethnography is applied to any culture including our own.