Perils of Perception


Perils of Perception Publication

The Perils of Prediction - A podcast with Ben Page

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

7 in 10 Britons say they understand what they must do to fight against climate change, but few can identify the best ways to make an impact

Britons say they understand what actions they need to take to combat climate change, but do they really? The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth.

Ipsos Perils of Perception: climate change

Around the world people say they understand what actions they need to take to combat climate change, but do they really?
The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth

The Perils of Perception 2020: Global study explores how wrong people are about the causes of death

Ipsos’ latest Perils of Perception study highlights public misperceptions about the proportion of people who die from diseases, violence, transport injuries and other causes.

Britons hugely underestimate how hot planet has become and how much plastic waste is in the environment

Misperceptions about climate change and the natural environment are widespread in Britain, according to the 2019 Perils of Perception study by Ipsos and King's College London.

The Perils of Perception 2018

37-country study highlights global public’s misperceptions about crime and violence, sex, climate change, the economy and other key issues.
Brexit Survey

Public wrong on key facts around Brexit and impact of EU membership

The British public are wrong on key facts around Brexit and the UK’s relationship with the EU.

The public's Brexit predictions

A major new Ipsos survey conducted in partnership with the Policy Institute at King’s College London and UK in a Changing Europe reveals what the public think will happen in the Brexit negotiations, and the impact of leaving the EU on key issues over the following five years.

People in Italy and the US are most wrong on key facts about their society

People in Italy and the US are most wrong on key facts about their society – the Swedish are the most accurate. People in 27 countries were most likely to expect the US to be most wrong.