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Perils of Perception

Ipsos | Podcast | Perils of Prediction | Forecasting | Trends
Perils of Perception Publication

The Perils of Prediction - A podcast with Ben Page

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
Ipsos Perils of Perception - Earth Day 2021 - Climate Change
Perils of Perception Survey

7 in 10 Britons say they understand what they must do to fight against climate change, but few can identify the best ways to make an impact

Britons say they understand what actions they need to take to combat climate change, but do they really? The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth.
report cover
Perils of Perception Survey

Ipsos Perils of Perception: climate change

Around the world people say they understand what actions they need to take to combat climate change, but do they really?
The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
The Perils of Perception 2020 - Causes of Death - Ipsos
Perils of Perception Survey

The Perils of Perception 2020: Global study explores how wrong people are about the causes of death

Ipsos’ latest Perils of Perception study highlights public misperceptions about the proportion of people who die from diseases, violence, transport injuries and other causes.
The Perils of Perception 2019 | Climate Change | Ipsos MORI
Perils of Perception Survey

Britons hugely underestimate how hot planet has become and how much plastic waste is in the environment

Misperceptions about climate change and the natural environment are widespread in Britain, according to the 2019 Perils of Perception study by Ipsos and King's College London.
The Ipsos Perils of Perception in 2018
Perils of Perception Survey

The Perils of Perception 2018

37-country study highlights global public’s misperceptions about crime and violence, sex, climate change, the economy and other key issues.
Public wrong on key facts around Brexit and impact of EU membership, new study finds
Brexit Survey

Public wrong on key facts around Brexit and impact of EU membership

The British public are wrong on key facts around Brexit and the UK’s relationship with the EU.
The public's Brexit predictions
Perils of Perception Survey

The public's Brexit predictions

A major new Ipsos survey conducted in partnership with the Policy Institute at King’s College London and UK in a Changing Europe reveals what the public think will happen in the Brexit negotiations, and the impact of leaving the EU on key issues over the following five years.
Ipsos Perils of Perception
Perils of Perception Survey

People in Italy and the US are most wrong on key facts about their society

People in Italy and the US are most wrong on key facts about their society – the Swedish are the most accurate. People in 27 countries were most likely to expect the US to be most wrong.
Ipsos Perils of Perception: Sexual Fantasies
Society Survey

Sexual fantasies: our misperceptions about the sex lives of young people

Young people are having a lot less sex than you think – and men are particularly wrong about the sex lives of young women. People are not honest about their number of sexual partners – and American men think American women have an incredibly high number of partners.
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