Key Influencers

two brothers sitting at home, playing multiplayer online games on computer together. Live streaming on camera.
Media Publication

Truth vs. Entertainment: The allure of news influencers

Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Election Survey

The Key Issues that MPs will be focussed on during the election and in the new parliament

On December 12th the UK will host the first December election since 1923. The Ipsos MPs Survey offers some clues on what issues will be top of mind for MPs post-election and in the new parliament.
gambling industry
Reputation Publication

Sticking with the status quo - a risky bet for the gambling industry

Gambling companies are facing an increasingly cynical atmosphere in the UK. Lawmakers, the general public, and wider stakeholders are questioning the integrity of the industry's business model and challenging the societal licence to operate in its current format. What can communicators within the sector do to proactively build trust in the industry, and how can this improve its reputation?
Reputation Survey

Taking a stand: how do companies get it right?

New research from the Ipsos Global Reputation Centre asked business leaders, consumers, Members of Parliament, and journalists for their views on corporate activism – examining the potential risks and benefits of taking a corporate stance, how organisations can determine which issues they speak on, and how to communicate their views when they do.