Parents


Millennials Publication

Instamums for Corbyn?

Research by Mumsnet and Ipsos looks at social media’s influence on millennial mothers at the 2017 General Election
Women Survey

Most people do not think women belong at home, but when it comes to parenting, traditional beliefs are more dominant

According to the Ipsos Global Trends Survey 2017, most people take a liberal view towards the role of women (although there are signs of a small recovery in traditional attitudes towards the role of women in four European countries).
Family Survey

Ditch the traditional family structure

Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children, writes Hanna Chalmers, Senior Qual Director, Ipsos Connect for WARC.
Parents Survey

Parents Expect More From Employers But Few Provide Help With Childcare

Daycare Trust launches MORI survey findings at start of National Childcare Week 2001
Parents Survey

Parents Say Staff Are Key To Quality Childcare But Poorly Paid

Daycare Trust launches MORI survey findings at start of National Childcare Week 2001.