Women


Gender Survey

Young men believe women prioritise attractiveness and financial status when dating, but young women say kindness and humour more important

New polling shows young men believe women prioritise attractiveness & financial status in partners, but female peers say sense of humour & kindness more important.
Gender Publication

Why Including Women in UK Policy Making about Violence Against Women and Girls is Key to Accelerate Action in 2025

How government and police can earn back the confidence of women who’ve lost faith in their ability to tackle VAWG.
Politics Survey

Awareness of violence against women high, but action lags, finds new Ipsos survey

A quarter (24%) of those surveyed shared that they personally know a woman or girl who has experienced domestic abuse in the UK within the last 12 months.
Women Survey

Nearly two in five women aged 18 to 24 experienced economic abuse from a partner or ex-partner over the past 12 months

For International Women’s Day 2025, there has been a spotlight on the risks of economic abuse faced by younger women in the UK.
Financial Wellbeing Publication

Uncovering the Reality of Economic Abuse Among Women in the UK

TW: the following discusses domestic abuse and coercion and control. Please take care when reading.
Women Survey

Almost one million UK women who experienced economic abuse said the abuse prevented them from leaving an abusive partner

A new survey from Surviving Economic Abuse and Ipsos UK finds that nearly a quarter (23%) of UK women aged 18+ who experienced economic abuse said the abuse prevented them from leaving an abusive partner.
Ipsos Update Publication

Ipsos Update – April 2024

Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
Women Survey

Nearly 1 in 2 Britons (47%) say women’s equality has gone far enough

Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
Gender Survey

Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes

Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.