Path to Purchase

How the cost of living evolved with Covid-19? | Ipsos
Healthcare Survey

Three in five Britons say the cost of living has increased since the start of the coronavirus crisis

Groceries and household items, utility bills top list of higher cost items globally as a result of the COVID-19 coronavirus pandemic.
Consumer Behaviour Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.