Consumer Behaviour

A lady with shopping bags
Behavioural Science Publication

The Changing European Consumer: From Uncertainty to Opportunity

Brands and retailers face new challenges when addressing the needs of shoppers & consumers in this uneasy decade
Marks & Spencer foodhall in a retail park
Consumer Behaviour Publication

Location Planning

A cost-effective way to measure footfall to help you make better-informed decisions on new locations and leases.
Conflicting Global Perceptions around AI present Mixed Signals for Brands
Artificial Intelligence (AI) Survey

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
Consumer Behaviour Publication

Perfect Retail Execution Matters

Elevate Your Retail Game with Strategic Insights from Audit Essentials
Sales Growth Potential
Mystery Shopping Publication

Unlock Sales Growth Potential

Maximize your sales potential with Product Recommendation Mystery Shopping with Ipsos.
Age verification
Mystery Shopping Publication

Age Verification Mystery Shopping: Your Key to Driving Compliance and Improving Consumer Safety

Ensuring safe practice for your business, and for society
Women holding shopping bags
Retail Survey

Around half of all Britons engage in 'doom spending'

New research from Ipsos reveals that "doom spending", the act of purchasing items to alleviate sadness or anxiety, is a popular trend among Britons.
Driving Digital Innovation Invite Cover Banner
Digital Event

Ipsos iris: Driving Digital Innovation

Driving Digital Innovation with Ipsos & UKOM
The new era of innovation
Innovation Publication

The new era of innovation

Shattering the Stage Gates with Generative AI.
Evolving Aspirations: Navigating status
Advertising Publication

Evolving Aspirations: Navigating status

In volume 4 of the Ipsos and Effie Dynamic Effectiveness series, we explore what it means to be successful in the UK today and how marketers can tap into the aspirations of Brits.
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