Consumer Behaviour

A cost-effective way to measure footfall to help you make better-informed decisions on new locations and leases.

Elevate Your Retail Game with Strategic Insights from Audit Essentials

Maximize your sales potential with Product Recommendation Mystery Shopping with Ipsos.

Ensuring safe practice for your business, and for society

New research from Ipsos reveals that "doom spending", the act of purchasing items to alleviate sadness or anxiety, is a popular trend among Britons.

Driving Digital Innovation with Ipsos & UKOM

In volume 4 of the Ipsos and Effie Dynamic Effectiveness series, we explore what it means to be successful in the UK today and how marketers can tap into the aspirations of Brits.

In volume 3 of the Ipsos and Effie Dynamic Effectiveness series, we explore why nostalgia is a powerful tool and the ways in which brands can use it effectively.

In the first volume of our Dynamic Effectiveness series we broached the subject of gender in advertising using Ipsos Global Trends data to show how better portrayal of women is good for both society and business. In volume 2, we were inspired by another global trend: the search for simplicity and meaning.