Designed for commissioners and practitioners alike, this guide distils our hands-on experience and methodological insight into clear, actionable advice for navigating the complexities of mixed-mode surveys.
How does the Ipsos Exit Poll work? Mike Clemence reveals how the data behind the Ipsos Exit Poll, provided to BBC, ITV and Sky to reveal at 10pm on General Election Night, is gathered and calculated to determine the likely result of the election
Ipsos has undertaken one of the largest research exercises in this field, eliciting over 250,000 AI generated responses to evaluate a range of LLMs across a diverse set of scenarios, comparing their performance against real-world data. This research offers a comprehensive insight into the transformative potential of LLMs on choice experiments and the strategic implications for businesses.
