Reputation

This edition includes views from senior communications
professionals from Latin America, giving the Reputation Council a more global perspective.

The latest news, views and updates on our latest research findings from the Ipsos Reputation Centre.

This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values.

With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, we look at the potential damage to brands by scandalous celebs.

Milorad Ajder comments on how companies are still lost when it comes to social media.

This report draws together findings from our fourth sitting of the Reputation Council and delves into the growing phenomenon of social media: we discuss the escalation of this communications medium and also the direct changes to communication planning and strategy being made as a result of social media insights.

Latest Ipsos research commissioned by Business in the Community shows the majority of public reporting on wellness and engagement by FTSE 100 companies fails to demonstrate business relevance.

Conducted on behalf of the City of London, this report examines the complex interplay of factors that affect the mobility and success of international financial services firms and the engagement and commitment of their staff.

The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world.