Reputation

With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, we look at the potential damage to brands by scandalous celebs.

Milorad Ajder comments on how companies are still lost when it comes to social media.

This report draws together findings from our fourth sitting of the Reputation Council and delves into the growing phenomenon of social media: we discuss the escalation of this communications medium and also the direct changes to communication planning and strategy being made as a result of social media insights.

Latest Ipsos research commissioned by Business in the Community shows the majority of public reporting on wellness and engagement by FTSE 100 companies fails to demonstrate business relevance.

Conducted on behalf of the City of London, this report examines the complex interplay of factors that affect the mobility and success of international financial services firms and the engagement and commitment of their staff.

The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing an expert view on key trends, issues and events in the wider world.

Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to
form the Reputation Council. As one of its members, you will appreciate that collectively the Council brings
unparalleled levels of communications expertise, and through our regular feedback sessions you provide
us with insight on a wide range of reputation issues both within the corporate environment and in the wider
world.

Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.

It has been a busy few months in the Reputation Centre.