Sponsorship

The Long and Short of Sports Sponsorship
Brands Ipsos Voices

The Long and Short of Sports Sponsorship

How to make every sponsorship dollar work harder, before, during, and after the final whistle.
Missed Opportunities in Women's World Cup 2023 Advertising
Advertising Publication

Missed Opportunities in Women's World Cup 2023 Advertising

Ipsos researcher and Fulham FC left back, Tia Foreman, explores the effectiveness of the 2023 Women's World Cup advertising and how brands can make the most of their sponsorship.
Attitudes to Qatar hosting the 2022 FIFA World Cup
Sports Survey

Attitudes to Qatar hosting the 2022 FIFA World Cup

A recent Ipsos survey has found public support for the England FA offering England as hosts for the 2022 World Cup should Qatar be unable to host.