Sports

Ipsos World Cup polling
Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
Advertising_During_the_World_Cup
Advertising Publication

Advertising During the World Cup: The Benefits of Emotion

The New York Times revealed that FIFA are expecting to generate $6.1bn in revenue, which is up $1.3bn from last year; cementing this year’s tournament as the biggest sporting spectacle of all time.
Global attitudes towards the World Cup 2018 in Russia
Sports Survey

Global attitudes towards the World Cup 2018 in Russia

The latest Ipsos Global Advisor survey was conducted in 27 countries around the world and explores the attitudes towards the FIFA World Cup 2018 in Russia among those aware of the upcoming tournament. The survey was conducted online among adults aged under 65.
Sports Survey

Literature in Britain Today

New research for the Royal Society of Literature looks at how many people read literature, what literature means to them, and which writers they consider to be writers of literature.
Sports Survey

Business travel risks on the rise say decision-makers

In October 2016 Ipsos surveyed 1,119 people who organise, influence, or are responsible for, their organisation's travel and risk mitigation policies.
Sports Survey

Attitudes towards same-sex marriage in Northern Ireland

A recent Ipsos poll has found that over two-thirds (70%) of adults in Northern Ireland believe that homosexual couples should be allowed to marry each other.
Sports Survey

Survey finds VR needs to overcome its image problem

Britons are enthusiastic about the potential of Virtual Reality (VR), but the perception it is only for gamers is a barrier to it becoming mainstream, a new survey published today finds.
Election Survey

Polls show Britons can predict the future (sometimes)

In December 2014, we asked Britons to predict what  would happen in 2015. How well did they do? asks Hannah Shrimpton in Politics.co.uk.
Sports Survey

Key travel trends for 2016

TripAdvisor's latest TripBarometer study conducted by Ipsos Loyalty reveals key travel trends for 2016.
Sports Survey

Travellers can save money by venturing outside the hotel for breakfast

Ipsos have conducted TripAdvisor's inaugural TripIndex Breakfast cost comparison study
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