Trust in Professions


BBC most trusted news source

A new survey for the BBC looks at levels of public trust in news sources.

"So, it’s okay to share my financial data now?"

Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.

Doctors are the most trusted profession among school children

Our new survey on trust in professions conducted among over 2,600 secondary school age children finds that doctors are the most trusted profession.

A crisis of trust?

Trust in scientific information and how the major pharmaceutical companies compare with the NHS.

Politicians are still trusted less than estate agents, journalists and bankers

New polling by Ipsos shows that politicians remain the profession least trusted by the British public, below estate agents, journalists and bankers.

Politicians trusted less than estate agents, bankers and journalists

New polling by Ipsos shows that the British public are less likely to trust politicians to tell the than estate agents, bankers and journalists.
Trust in Professions Publication

Veracity and opinion of professionals

Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.

Politicians trusted less than estate agents, bankers and journalists

New polling by Ipsos shows that the British public trust politicians to tell the truth less than estate agents, bankers and journalists.

2012's strong overseas impact for the UK

Research by Ipsos for the British Council shows that the UK's big events of the past year - including the Olympics, Paralympics and Jubilee - have improved the UK's reputation overseas and created substantial new interest in the country as a place to visit, study and do business.