Trust in Professions

New Ipsos polling Ipsos explores how Britons follow stories about politics and current affairs, and who they will listen to most when it comes to deciding how to vote.

This year's Ipsos Veracity Index reveals that the proportions of people who say they trust politicians and Government Ministers to tell the truth have reached their lowest scores since the survey began in 1983.

Mental Health, Trust, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.

Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Trust in politicians drops to expenses crises levels

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

The public are very sceptical when it comes to trusting politicians to tell the truth, according to a new Ipsos poll

The 2022 Ipsos Global Trustworthiness Index reveals that doctors and scientists are considered the world’s most trustworthy professions. The Index has tracked trust in many professions since 2018.