Trust in Professions

Westminster Tube Sign
Politics Survey

Just one in five think the current UK governing system works well

New research conducted in partnership with the FT finds widespread dissatisfaction with the UK governing system as well as the people who are in it. But still politicians are second in the list of professions who are considered to have the skills and qualities required to be a UK Prime Minister, behind business leaders.
Ipsos Thinks - Trust: the Truth
Trust Publication

Ipsos Thinks - Trust: The Truth

Is trust in crisis or is it just complicated? Our major new Ipsos Thinks report reveals the truth about trust.
Ipsos | Trust - the Truth
Trust in Professions Survey

It’s a fact! Scientists are the most trusted people in world

Scientists and doctors once again top the list of most trustworthy professions while politicians and advertising execs trail behind.
Ipsos Veracity Index 2018
Trust in Professions Survey

Advertising execs rank below politicians as Britain’s least-trusted profession

According to the Ipsos Veracity Index 2018, advertising executives rank below politicians as Britain’s least-trusted profession.
Fake news, filter bubbles and post-truth are other people’s problems…
Trust in Professions Survey

Fake news, filter bubbles and post-truth are other people’s problems…

A major new Ipsos study of over 19,000 people in 27 countries highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves.
Ipsos Trust in Professions - Veracity Index 2017
Trust in Professions Survey

Politicians remain the least trusted profession in Britain

The 2017 Ipsos Veracity Index reveals the esteem the British public holds for a variety of professions, with some fresh additions in the form of weather forecasters and professional footballers.
Trust in Professions Survey

Trust in Professions: Long-term trends

Who do you trust? Ipsos's long-term trends research into the professions the public trust most - and least.
BBC most trusted as news source
Trust in Professions Survey

BBC most trusted news source

A new survey for the BBC looks at levels of public trust in news sources.
Open Banking: Sharing financial data
Financial Security Survey

"So, it’s okay to share my financial data now?"

Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.
Doctors are the most trusted profession among school children
Trust in Professions Survey

Doctors are the most trusted profession among school children

Our new survey on trust in professions conducted among over 2,600 secondary school age children finds that doctors are the most trusted profession.
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