Trust in Professions


Trust in MPs to tell truth still low but higher than pre-election

Trust in MPs to tell the truth is still low but higher than it was amid Brexit divisions in October 2019.

Trust in politicians falls sending them spiralling back to the bottom of the Ipsos Veracity Index

The new Ipsos Veracity Index finds trust in politicians has fallen over the last year, sending them spiralling back to the bottom of the index.
Ipsos Update Publication

Ipsos Update - October 2019

This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
Trust Publication

Ipsos Thinks - Trust: The Truth

Is trust in crisis or is it just complicated? Our major new Ipsos Thinks report reveals the truth about trust.

It’s a fact! Scientists are the most trusted people in world

Scientists and doctors once again top the list of most trustworthy professions while politicians and advertising execs trail behind.

Advertising execs rank below politicians as Britain’s least-trusted profession

According to the Ipsos Veracity Index 2018, advertising executives rank below politicians as Britain’s least-trusted profession.

Fake news, filter bubbles and post-truth are other people’s problems…

A major new Ipsos study of over 19,000 people in 27 countries highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves.

Politicians remain the least trusted profession in Britain

The 2017 Ipsos Veracity Index reveals the esteem the British public holds for a variety of professions, with some fresh additions in the form of weather forecasters and professional footballers.

Trust in Professions: Long-term trends

Who do you trust? Ipsos's long-term trends research into the professions the public trust most - and least.