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Mitt's marketing strategy could lose you the brand race
Obama revolutionised marketing in his electoral campaign by using big data and targeted marketing, how can brands learn from this?
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Public at `tipping point' on attitude towards cuts poll shows
People's attitudes towards cuts to public spending and reduced living standards may be reaching a `tipping point' with high concerns about the future effect on themselves and their family, an RSA commissioned survey suggests.
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Almost all Britons satisfied with the Queen as Monarch, but Prince William is the most popular Royal
As her Diamond Jubilee year draws to a close, nine in ten people in Britain say they are satisfied with the way the Queen is doing her job as Monarch.
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Keep Taking the Tablets...
The rise of both smartphone and tablet ownership means that more and more people engage in multi-screen behaviour. MediaCT investigates what activities people engage in and how it affects television viewing.
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Tweeting police officers: forces need to make a more relaxed attitude
Eoghan O'Neill in The Wall blog argues that social media is as much of the fabric of society as face-to-face conversations so internal police social media policies need to reflect this.
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Infrastructure Projects Poll
Far more of the British public consider building more homes to be the best way of boosting the economy through infrastructure investment, than other options such as a new High Speed Rail line.
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The British and Europe: In, Out, or Somewhere in Between?
Assistant Chief Executive at Ipsos, Simon Atkinson discusses our latest Political Monitor and the public's attitude to Europe.
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The majority of Scots are satisfied with the Scottish Government
The Scottish Government has a healthy public approval rating, according to our latest Scottish Public Opinion Monitor, conducted last month.
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Keeping the Future Sweet - Trends in the Chocolate Industry
Our deck looks at the key trends that are shaping the chocolate industry , highlighting areas where we could apply our expertise around communications and innovation.