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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Customer Experience Publication

    Organisational responses to COVID-19 based on the Forces of CX

    The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.
  • Scotland Survey

    53% of Scots think there should be a second independence referendum within the next five years

    Ipsos’s poll for BBC Scotland asked Scots for their views on the timing of a second independence referendum and on an extension to the Brexit transition period.
  • Customer Experience Publication

    The Forces of CX: Enjoyment 

    Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers. 
  • Customer Experience Publication

    The Forces of CX: Belonging

    Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers. 
  • Customer Experience Publication

    The Forces of CX: Status

    Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers. 
  • Customer Experience Publication

    The Forces of CX: Control

    Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.