Retail


Brands Publication

Shopping With AI

How artificial intelligence is reshaping the purchase journey.
Pricing Publication

Competitor Price & Promotion Tracking

Providing retailers and brands with a total view of competitor pricing in the FMCG market, including major supermarkets, discounters, convenience stores, wholesalers and more.
Consumer Behaviour Publication

Location Planning

A cost-effective way to measure footfall to help you make better-informed decisions on new locations and leases.
Mystery Shopping Publication

Retail Auditing

Understand your share of shelf in supermarkets and convenience stores.
Food & Diet Publication

Food2Go Market Tracker

Your source for UK coffee shop and quick service retail (QSR) pricing and range insights.
Christmas Survey

Half of Britons believe that parents should never stop buying advent calendars for their children

What age should parents stop buying their children advent calendars?
Retail Survey

Around half of all Britons engage in 'doom spending'

New research from Ipsos reveals that "doom spending", the act of purchasing items to alleviate sadness or anxiety, is a popular trend among Britons.
Christmas Survey

Three in four Britons agree September is too early for mince pies in shops

When is the right time for British shops to start selling Christmas items? Ipsos polled the Great British public!

Ipsos iris: Black Friday

The Black Friday Phenomenon: A Retrospective Review and Future Forecast from Ipsos iris