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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    Remain and leave supporters split on President Obama's EU intervention

    New Ipsos polling shows the British public are split on US President Barack Obama expressing his view on whether or not Britain should stay in the European Union. Half (49%) think that President Obama should express his view while 46% say that he should not.
  • Investors Survey

    Economy Matters: The View From Here

    Simon Atkinson, Ipsos' Chief Knowledge Officer, blogs in the Huffington Post on what the latest Global @dvisor economic data tells us about the state of the global economy.
  • Politics Survey

    Devolution: Hearts and Minds

    Ben Page writes in the Municipal Journal that local government faces a significant challenge in raising public interest in devolution.
  • Consumers Publication

    Right Media, Right Moment: Understanding People in the Media World

    Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.
  • Politics Survey

    Economy and immigration key issues for Britons in the EU referendum

    With just two months to go until Britain decides whether it will remain a member of the European Union or leave, Ipsos's latest Political Monitor reveals the economy and immigration to be the most important issues for the public when deciding how to vote.
  • Consumers Publication

    The Rise of Ad Blocking

    Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But, what is it about online advertising in the first place that makes people want to take active steps to avoid it?