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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    Ipsos Autumn Statement Poll

    Three in ten British adults think people like them are being asked to do too much as a result of the government's response to the economic crisis while seven in ten say the very rich are not doing enough, according to a new Ipsos poll
  • Public opinion Publication

    A to Z of Qualitative Methods and Techniques

    Ipsos's qualitative team bring people and policymakers together, giving you insights which spring from a real understanding of people's lived experience. Our creative research helps drive the social and policy agenda and enables our clients to make better decisions.
  • Politics Survey

    Is Britannia cool again?

    Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.
  • Public opinion Publication

    Day of Discovery

    A new method combining back-to-back group discussions and depth interviews in one day, one location.
  • Public opinion Publication

    Qualitative Research and Web 2.0

    Create more ways to engage with participants, using blogging, apps, and project websites. These tools add more value to face-to-face research - at low cost.
  • Politics Survey

    Ipsos Political Monitor December 2012

    The December Ipsos Political Monitor shows that despite the public's economic optimism falling sharply, Ed Balls has lost his lead over George Osborne in being seen as the most capable Chancellor.