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Ipsos iris: Total understanding of UK online audiences

Employment Survey

Attitudes To Work And Play Is Changing

Research for WFD reveals that for today's 16-35 year old professional, balancing the demands of a career and home life is an increasing concern, 92% saying that it is very or fairly important.

01.06.97
Employment Survey

The Unfathomable Language of Pensions

A MORI poll, commissioned by the Plain English Campaign on the language used in pension information, has revealed that over four in ten of those contributing (or preparing to contribute) to a pension scheme thought the language used was confusing.

01.06.97
Animal Welfare Survey

Attitudes Towards Fur

A survey of the attitudes to fur in the UK, commissioned by Marie Claire and the RSPCA has revealed that 87% of adults would never wear real fur. Of these, 73% thought it wrong or disapproved, 12% said it is too expensive, 8% cited it unfashionable and 6% thought other people would disapprove.

01.06.97
Politics Survey

How Britain Voted in 1997

Profile of voters and how they voted in the 1997 election by age, gender, social class, housing tenure, region, newspaper readership, ethnicity, trade union membership, etc

31.05.97
Politics Survey

The Campaign and the Media, 1997

Survey during the 1997 British general election

30.05.97
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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