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Opposition to ID cards doubles since July, Ipsos poll finds
Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.
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Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll
Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.
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Concern about defence doubles to become as big an issue for Britain as the NHS and inflation
Concern about defence has doubled since last month to 24%, making it the joint third-biggest issue for the country.
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Ipsos in the UK - Policy & Evaluation Spotlight Projects
Throughout 2025, our evaluations have influenced policy across the UK nationally, regionally, and internationally. These are some of our most impactful projects this year.
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The findings of an evaluation of the Accelerating Reform Fund (ARF) have now been published
Ipsos UK was commissioned by the Department of Health and Social Care (DHSC) to conduct an evaluation of the Accelerating Reform Fund (2023-2025). The Fund supported local authorities in England to reform and improve their adult social care services through innovation projects.
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Active Lives Children and Young People Survey 2024-25
Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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Britons more pessimistic about the economy post budget – though some individual measures supported
The latest survey from Ipsos in the UK, taken following this week’s budget, explores public attitudes to the budget overall (and key measures within it) as well as the economy overall.
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Net migration likely to fall close to pre-Brexit levels but public still expects immigration to increase
Only 16% of the public expect net migration to be lower in one year’s time, despite net migration halving last year and continuing to fall.
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Half of Britons now say they feel worse off since Labour was elected – but lack confidence in any of the main parties to have a sound long-term economic plan
Half (51%) of Britons now say they feel worse off since Labour was elected – but confidence in any of the main parties’ economic plans is low.
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Britain's economic pessimism rises to near record high: Ipsos survey reveals growing concerns ahead of Autumn Budget
The Ipsos Economic Optimism Index has dipped back to -67, one point away from the record low of -68 seen in April of this year.