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Labour party more liked than Starmer but both reach historic lows - Ipsos poll
Net likeability ratings for the Labour leader now equal Jeremy Corbyn’s previous low, while the party is less liked than any time in Ipsos trends going back to 2007. However, the party is still more liked than its leader – and more than the other parties.
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Damp January? Just 14% of Brits who drink decided to have a sober start to the year
Among British adults who partake in drinking, over half (53%) did not contemplate abstaining from alcohol during January.
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Only 49% of the general public in England are aware of the heart and kidney risks associated with type 2 diabetes
Ipsos have developed this content, with input from AstraZeneca, based on the results from market research commissioned by AstraZeneca.
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Opposition to ID cards doubles since July, Ipsos poll finds
Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.
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Reform UK still holds 8-point lead, but the gap shrinks amid doubts over their readiness for government - Ipsos poll
Reform UK maintain +8-point lead over Labour, but this is down from +15 in November 2025.
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Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll
Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.
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Nearly half of Britons approve of Jenrick sacking, Ipsos poll reveals
Almost half (47%) of Britons think Kemi Badenoch made the right decision to sack Robert Jenrick and remove the Conservative party whip.
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95% of the public believe early childhood is crucial in shaping a person's future, yet many parents struggle with modern challenges
A new survey from Ipsos in the UK, in partnership with The Royal Foundation for Early Years, reveals that while 95% of the public believe early childhood is crucial in shaping a person's future, many parents struggle with modern challenges with 61% of parents of 0-5s saying there isn't enough support available.