As we await the most anticipated vaccine in modern history, one question we can usefully consider now is how vaccination beliefs and behaviours are formed and maintained.
Written by Ipsos’ experts in behavioural science and healthcare, this paper explores whether vaccines hesitancy is indeed rooted in individual beliefs and perceptions, or whether the bigger role is played by social, cultural and political drivers.
Trust and the reputation of the pharmaceutical industry: has the pandemic made a difference?
Since the global pandemic, the public have had more exposure to the power of pharma companies to improve and save lives. The sector has also been exposed to an unprecedented level of mainstream media coverage. So the big question is; has this has led to a heightened degree of trust?
A survey in eight countries about HPV reveals over a quarter of surveyed parents from across Europe are unaware of HPV
MSD commissioned Ipsos to run a survey to support speakers at the European Week Against Cancer, taking place from 25 – 31 May 2022. The findings demonstrate the need to further boost HPV awareness and knowledge, to lead to greater vaccine uptake and ultimately lower the prevalence of cancer-causing HPV.