Who are the "Shy No" voters, and what do they mean for the Scottish referendum?
Ben Page, Chief Executive, Ipsos in the New Statesman takes a look at the polling on the eve of the Scottish referendum and the challenge it poses for pollsters.
New polling data from Ipsos in the UK, carried out 8-12 May 2026, following King Charles III’s state visit to the US, explores British public attitudes to the visit, and compares British and American perceptions of its impact on UK/US relations.
The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
