Young People & Gambling 2018 - Technical Report

Ipsos, on behalf of the Gambling Commission, conducted research among 11-16 year olds to identify the prevalence of gambling, and to explore gambling behaviour and attitudes among young people. The study included research into gambling behaviours, such as where young people gamble and with whom, perceptions of gambling and awareness of gambling advertising.  The findings are based on data from a representative sample of 2,865 11-16 year olds in Great Britain, comprising 2,679 11-16 year olds attending academies and maintained schools in England and Wales and 186 young people attending maintained schools in Scotland.

In previous years, the study has been run using pen and paper questionnaires, administered during interviewer-supervised classroom sessions. For the first time in 2018, Ipsos also offered schools the option for pupils to complete the survey online (see section 1.2.3). Most schools preferred online surveying sessions rather than pen and paper administration, with the result that around 70% of responding pupils completed online and 30% on paper in 2018. Ipsos produced a technical report, which includes full details of the methodology used in the survey. A report on the findings was produced by the Gambling Commission.