Children

Nursery
Children Press release

95% of the public believe early childhood is crucial in shaping a person's future, yet many parents struggle with modern challenges

A new survey from Ipsos in the UK, in partnership with The Royal Foundation for Early Years, reveals that while 95% of the public believe early childhood is crucial in shaping a person's future, many parents struggle with modern challenges with 61% of parents of 0-5s saying there isn't enough support available.
Indoor childs play area
Children Survey

Parent Poll Wave 15: Childcare Use and Childcare Entitlement Expansion

Ipsos' latest research for the Department for Education gathered evidence in May/June 2025 in England on childcare use for families with children aged 0–4. It also explored awareness and experiences of the 2024 and 2025 government childcare entitlements expansion. The sample consisted of a total of 2,000 parents of children aged 0-4.
young-people-looking-over-balcony
Children Publication

Help Shape the Future of Youth Funding in the UK

Join Important Research from the Department for Culture, Media & Sport (DCMS)
Child on ipad
Children Survey

Despite Netflix hit Adolescence driving national conversation, no uptick in online safety apps

In weeks following launch of Netflix hit Adolescence, Ipsos UK found no change in average use of most popular online safety apps. The UK’s official source for Online Audience Measurement, Ipsos iris, measured usage of YouTube Kids, Microsoft Family Safety and Google Family Link pre & post March 13.
Child on phone
Society Survey

One in seven parents are not confident they know what their children are seeing or hearing online

Three in four parents (75%) say they are concerned about what children are seeing, hearing, or doing online.
Sports Survey

Active Lives Children and Young People Survey 2023-24

Ipsos conducted the seventh year of this ongoing survey on behalf of Sport England during the 2023-24 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
man-carrying-his-baby
Children Survey

Parent Poll Wave 14: 2024 Childcare Entitlement Expansion and Childcare Use

Ipsos' latest research for the Department for Education gathered evidence in July/August 2024 in England on childcare use for families with children aged 0–4, 5–11, and 12–14. It also explored views on and experiences of the 2024 childcare entitlements expansion. The sample consisted of a total of 1,200 parents of children aged 0-4, and 800 parents of children aged 5-14.
woman-holding-baby
Children Survey

Childcare Use, Childcare Entitlement Expansion 2024 and the Home Learning Environment

Ipsos' latest research for the Department for Education gathered evidence in October/November 2023 in England on childcare use for families of 0-4 year-olds, 5-11 year olds and 12-14 year-olds, as well as the Home Learning Environment (0-4 only), and awareness of and views on the expansion of childcare entitlements in 2024. The sample consisted of a total of 1000 parents with children aged 0-4, and 1000 parents with children aged 5-14.
Over a third of Brits think Starmer made the right decision to suspend 7 Labour MPs for voting against the official Labour position on the two-child benefit cap - Ipsos
Politics Survey

Over a third of Brits think Starmer made the right decision to suspend 7 Labour MPs for voting against the official Labour position on the two-child benefit cap

A quarter (25%) of those polled by Ipsos believe Starmer made the wrong decision.
Ipsos survey on new childcare benefit
Children Survey

Two thirds of Britons are unaware of free childcare extension

New polling from Ipsos has found that the majority of Britons were unaware of the government's new childcare benefit (70%), falling to 43% of parents with children up to age five.
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