5BY20 Initiative Research
The study approach is a pilot for 5by20 and will potentially serve as a benchmark for future research in other markets.
Additional information regarding the objectives and methodology is available for download.
For more information on this news release please contact:
Meghann Jones
Vice President
US Ipsos Public Affairs
202.420.2019
[email protected]
Julia Clark
Senior Vice President
Ipsos Public Affairs
312.526.4919
[email protected]
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.
