Innovation

Re-imagining Product Testing with Vision AI and AI Agents

By using AI-powered virtual consumers, digital twin models provide accurate predictions of product acceptance in mere hours, not weeks, allowing for the instant mass screening of product ideas.

Revisit our webinar to hear new insights on innovation, from 250 C-Suite leaders.

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.

Revisit our discussion exploring how changing consumer behaviors, especially among resource-restricted households, are impacting the workplace and marketplace.

Supplier diversity is not only about supporting women, minority, and veteran-owned businesses, but also about business health and sustainability by preventing supply chain disruptions, accessing new markets, improving brand reputation, and much more.

Ipsos Presidential Election 2024 Forecast Update