Innovation

Discover Product Studio by Ipsos: Where AI speed, scientific rigor, and deep human insight converge.

Revisit our webinar to hear new insights on innovation, from 250 C-Suite leaders.

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Re-imagining Product Testing with Vision AI and AI Agents

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

Ipsos announces the launch of InnoCPT, Ipsos’ concept-product testing solution.

Revisit our discussion exploring how changing consumer behaviors, especially among resource-restricted households, are impacting the workplace and marketplace.

How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.

Supplier diversity is not only about supporting women, minority, and veteran-owned businesses, but also about business health and sustainability by preventing supply chain disruptions, accessing new markets, improving brand reputation, and much more.