Accelerating with Gen AI: 3 client stories to inspire you

Ipsos is leaps and bounds ahead of the competition when it comes to generative AI and synthetic data - as we heard from the chair of the program committee at the recent ESOMAR Congress in Athens, and as evidenced by Ipsos being named the most innovative company in the industry in the newly-released 2024 GRIT report.

Gen AI offers insights professionals and executives the ability to unlock hidden potential within vast data sources. However, challenges such as conflicting findings and lack of explainability can hinder the integrity and actionability of these insights. With Ipsos, clients can confidently leverage this transformative technology – and many are already applying their Gen AI powered insights!

Ipsos follows a unique approach to Human Intelligence + Artificial Intelligence by using Ipsos Facto, our secure and agnostic Gen AI platform, alongside:

• High-quality data assets (online and offline; quant and qual; survey; social; meter data...)
• Rigorous, battle-tested methodological frameworks
• Expertise in rapid engineering
• Purposeful, secure research solutions
• Ipsos experts who validate and activate results

The outcome? Real-world impact for clients like Nestlé Purina, Orange and L'Oréal. 

This session, hosted by Ipsos' Stephanie Bannos and Kristy Click, delves into these stories and is designed for those who are looking to get more out of their data and eager to take their brand forward by harnessing the power of Gen AI.

Don't forget to revisit all the topics we covered in this 4-part webinar series.